Eric Mueller

Work Experience

Owner, 2018-present
Pixeleric LLC - Saint Paul, MN

• With over 15 years of experience in the digital marketing industry, I’m passionate about helping organizations tell their stories through web, social, and email. Pixeleric LLC specializes in digital marketing strategy, front-end web development, and social media communications.

Digital Marketing Manager, 2013-2018
Science Museum of Minnesota - Saint Paul, MN

The Science Museum of Minnesota serves more than one million visitors each year with its hands-on exhibits, breathtaking giant screen films, special events, and unparalleled education programs.

• Partnered with IT leadership to select and implement SaaS automation tools, web server platforms, and digital technology solutions.
• Collaborated with other members of the marketing management team to set strategy and tactics for all aspects of marketing at the museum.
• Set content and creative strategy for all aspects of museum’s websites, email marketing, and social media initiatives.
• Managed all paid search and social campaigns.
• Planned all social media initiatives at the museum. Executed social media campaigns and communication throughout all social networks.
• Supervised Digital Content Designer and Media Producer positions, providing work direction, setting priorities, and evaluating performance.
• Monitored health of website code by implementing security updates and module enhancements to Drupal content management system.
• Wrote and implemented the Digital Marketing budget, monitoring expenses and finetuning throughout the fiscal year.
• Presented to senior leadership regular reporting of digital marketing performance.

Webmaster & Social Media Specialist, 2006-2013
Science Museum of Minnesota - Saint Paul, MN

• Managed content, design, and code development of external and internal Drupal websites, including www.smm.org which receives over 10 million visits a year.
• Designed, executed, and tracked museum’s public email vehicles.
• Organized and lead Web Team meetings, bringing together web and IT colleagues throughout the organization.
• Planned and executed social media campaigns and communication throughout all Science Museum social networks.

Direct Marketing Associate, 2004-2006
Science Museum of Minnesota - Saint Paul, MN

• Identified communities, organizations, and special audiences for the museum and its offerings, and created cost-effective and targeted ways to reach those audiences.
• Supervised writing, production, and distribution of targeted promotional vehicles, including brochures, business letters, postcards, and emails.
• Maintained membership webpages and assisted with other branches of website.

Membership Assistant, 2003-2004
Science Museum of Minnesota - Saint Paul, MN

• Provided excellent customer service as primary representative for Science Museum membership program.
• Assisted with membership and marketing campaigns.
• Maintained membership webpages and assisted with other branches of website.

Volunteer Activities

Marketing Lead, 2010-present
Salem Lutheran Church & School - Stillwater, MN

• Rebuilt, redesigned, and maintain all aspects of www.salemlutheran.org.
• Consult with staff on marketing and communication strategies and execution.
• Implement digital campaigns to promote preschool and elementary school.

Vice Chair of Communications, 2012-2014
Minnesota Association of Museums - Minneapolis, MN

• Oversaw communications for the association, including managing www.minnesotamuseums.org and its social media channels.

Education

Bachelor of Arts in Business Management, 2002
Gustavus Adolphus College - Saint Peter, MN

• Web editor for student newspaper
• Music minor
• Piano accompanist for vocal students and student organist at Christ Chapel

Hobbies

• Organist and pianist for church services, weddings, and funerals
• Piano accompanist for various choirs and soloists
• Photography